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Leo Laporte A technology journalist, author and broadcast personality. His specialties lie in computers, the Web, video games, digital music and consumer electronics. |
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Amber MacArthur An experienced Web content and usability strategist, Amber is also a tech journalist who specializes in Internet, software, and gadget trends and tips. |
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Whether to use audio on your website.
Websites with audio make a business appear ‘up-to-date’. Surveys show that purchasers will purchase more freely if they feel that the business is ‘up to date’ with technology.
Websites with audio produce viral marketing. Website narration is still relatively new, and therefore users enjoy it enough to tell others about it - and thus the business profits from “word-of-mouth” marketing (the best type of marketing).
Audio can
- Reinforce the written word make a good first impression. Summarize site’s content
- Point out highlights
- Help navigate the site
- Help visitor to retain information
- Direct the visitor to take action
- Give your website ‘personality’
- Add punch to online presentations
- Always give them the option to turn off the sound – not everyone has high speed access or likes listening to sound when surfing
- Make sure file loads very quickly
- Make sure audio file doesn’t take them away from the main site
- Don’t make the audio too loud
- If a thing is worth doing, it is worth doing well – make the sound professional and clean
Quick overview of requirements to achieve above
- Mic
- Sound card
- Recording space
- Talent
- Software to record the sound and upload it to your web server
ABOUT THE GUEST
Elaine Singer is a voice artist with acting and formal voice training. But she also has a background in IT, having managed help desks for over 10 years. Since taking on her new role doing voiceovers, Elaine has done research and participated in online debates on the pros and cons of using sound on the web, coming to the conclusion that, used judiciously, sound can enhance your website.
