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Leo Laporte A technology journalist, author and broadcast personality. His specialties lie in computers, the Web, video games, digital music and consumer electronics. |
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Amber MacArthur An experienced Web content and usability strategist, Amber is also a tech journalist who specializes in Internet, software, and gadget trends and tips. |
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Prior to moving to Toronto in the summer of 2003, she spent three years in San Francisco and one year in Boston working in the technology industry. She was a Writer and Branding Strategist at Razorfish San Francisco, a leading interactive marketing and consulting agency, where she developed online content and usability strategies. While at Razorfish she worked as a Webby Awards Judge for The Webby Awards 2000, analyzing and rating more than 100 Web sites for content, design, and user experience quality.
Her professional experience in San Francisco and Boston includes almost three years as Director of Web Marketing at HigherMarkets, a software start-up, where she managed corporate branding initiatives, software usability, online course development, and she was Managing Editor of The Pulse, the HigherMarkets bi-weekly e-newsletter.
Her journalism experience dates back to her school years when she wrote for the Youth Page of the Ottawa Citizen and worked as Opinions Editor at her college newspaper. She completed internships at KQED Radio: The California Report in San Francisco and CBC-TV in Charlottetown, PEI (her hometown!). She also worked as an associate television reporter at CBC-TV Charlottetown and Marblehead News, just outside Boston.
She has a post-graduate Bachelor of Journalism degree (majors: Broadcast and Online Journalism) from the University of King’s College (Honourable Mention, Online Journalism – Atlantic Journalism Awards 1999) and a Bachelor of Arts (English) degree from Dalhousie University.
She lives in Toronto with two wonderful roommates. When she’s not working, she enjoys running, snowboarding, and spontaneous road trips.
You can e-mail Amber at amber@callforhelptv.com or visit her online at www.ambermac.com.
